2 Interesting Ways to Promote Yourself Without Promoting

By now you likely don’t dislike tooting your own horn as much as you thought. After all, the more you promote yourself, the more sales you’re going to make. The more sales you make, the more you’re going to want to promote yourself. Finding interesting ways to do it without feeling as if you’re doing it is a great way to toot your own horn. Let’s explore this idea.

Setting Up Your Process

One thing that is going to make your life easier when it comes to self-promotion is to set up a process that helps you collect more questions and more stories. Use your autoresponder, your landing page software, and forms to help you set it up so that every single person who joins your email list whether they’re a customer or a lead, gets an email that asks them to submit a question, a story, or other information that you feel is important.

Collecting Questions

You can also find questions online in your own groups and in other people’s groups. Find a group that your audience loves participating in. When people ask questions there about your topic of expertise, you can use that question as fodder for a blog post, your FAQ, or other content that you can use to help promote your products and or services.

Getting People to Submit Their Story

When you have a customer make a purchase using your autoresponder based on their behavior, send them a form in which they can input answers to questions that end up forming their story. You can even let them submit images, examples, and more that you can turn around and publish on your blog, sales pages, and elsewhere.

Telling Your Own Story

Even though it’s your story, if you are a member of your own audience, telling your success story using your own product or service is a good way to brag without bragging. It’s just a story that is the truth about how you found the solution, how the solution works, and the results of the solution that is framed from the bird’s eye view of your ideal customer.

Promoting What You Publish

It’s also important that when you create these stories and write these answers (or video your answers and stories), you should promote what you publish. Letting everyone know via your email lists, your social networks, and your blog that you published this important bit of information and this amazing success story or the perfect answer to this question will go far in helping spread the information.

These types of promotional content are very useful to your audience and to you. You’ll end up with amazing promotional material that you can use throughout your marketing efforts that feel good to you and not too self-promotional!