Create The List That Will Build Your List

Now that you’ve gone over the problems and solutions that you can offer, it’s time to pick just one problem and one solution that you will focus on in order to build your email list. Building an email list is an important factor in building your business. To build your email list, you need a lead magnet.

If you want to profit on your expertise, the email list will transcend all other platforms as the most important way to build your business. Because of this, it’s imperative that you take the time to develop list-building options. From social media to your blog, every time a new person visits your site or other platforms, they should be invited to join your list.

One of the easiest lead magnets to make is a quick list of resources and tips that help your audience solve their problem. You’ve already made a list of the problem and solutions you know about and offer, so now you can put it all together in a nice short report for your audience to download as a freebie in exchange for their email address.

What is a Lead Magnet?

A lead magnet is an incentive for signing up for an email list. You give them something, and in exchange - instead of money - they give you their email address and potentially other information that you can use to connect with them on another level. It should solve one problem quickly and be instantly accessible. That’s why a short report in the form of a digital document download, usually in PDF form, is the easiest way to do it.

The best way to explain this process is with an example:

Let’s say that you are a traffic ambassador. You help your audience, consisting of mommy bloggers who have food blogs, to get more targeted traffic and therefore make more money. You’ve come up with a way to stop visitors from abandoning the site never to return, so you have created a short report with resources available to help stop website bouncing. 

Your short report is called: Share Your Recipes with More People & Stop Bounces

It’s clear who the lead magnet is for and what it promises to do for the person who downloads it. A mommy blogger with a high rate of bounces will love the report. Inside the report, it might consist of some tips, tricks, and products that can be used to solve the bouncing problem. It might only have 10 or 20 tips, or it can have 100 if you have it. Don’t make it longer just because you can. Instead, make it accurate and quick to put into use.

Your site visitors come to your site and read an article called: Why People Bounce Off Your Site Without Reading a Word

While they are reading it, they either receive a pop up with the short report offer from above, or you can also link the short report within the content as an in-content link. You can also link it below the article or blog post depending on the technology you are using to promote your lead magnet.

You may also install a pixel on your site and use Facebook or Google ads to help you remarket the lead magnet with site visitors that bounced from your website or left your website without acting. Once they get the lead magnet and are on your email list, now you can start promoting your other products and services directed at the main problems you solve for your audience, which is getting more targeted site traffic.