How to Spend Less Time Building Your Brand and Your Business

You’ve heard it a lot. Hard work is how you become successful. However, there is a lot more to the story than that. There is more than hard work that goes into success. It’s called “Smart Work.” It just means that you do what works and not what doesn’t. When you work smart, you check your numbers, find out what is working and not working. Then you do more of what works and stop doing the things that do not work.

The 80/20 Rule

This is a rule in marketing (also called the Pareto Principle) that suggests that 80 percent of your results come from 20 percent of your efforts. Because of this, it’s imperative to look at the numbers to find out what is working, what is not working, and adjust so that you work smart and not hard.

Set Up Your Analytics

Knowing this ensures that you have the right analytics set up so that you can determine what is working and not working that you are currently doing. Once it’s set up, ensure that you check the numbers regularly. Usually before, during, and sometimes after any campaign or launch. If you have a system in place for checking, you won’t skip this part.

Know Your Industry Norms

Part of investigating your niche is knowing what a good return on investment is for various types of marketing efforts in your niche. If a sales page in your niche normally coverts 4 percent of visitors but yours is only at 2 percent, then you know you can do some tweaking and improving to make it better.

Set Up Automation

Many things in your business can be automated, and as you can afford the technology, you should set up all the automation that you can. Plus, always remember to set up the right messages inside the automation for your audience in order to take advantage of these great tools. For example, don’t forget to add autoresponder messaging for every single product and freebie you promote.

Outsource More

As the CEO of your business, you cannot do everything yourself forever. Nor should you. Other people have expertise that will better serve you and your audience. For example, outsourcing customer service can go far in improving customer retention because a customer service professional can help you ensure that your customers get the best treatment without the additional emotion you might bring to the table.

Using the metrics that you have tracked to improve your systems is essential to the success of your business. Once you get the branding straight and know the messages you want to send, working on setting up systems and automation along with helpers will do more for you than almost any other task in your business.