It Will Get Easier with Time!

The more you participate in promoting yourself, the easier it will get over time. But there are ways to ensure that you’re doing it right and aren’t being super annoying with your self-promotion as you practice doing it.

Create Marketing Funnels

One way to make it easy for yourself is to create a funnel for every single product you want to promote. If you don’t know, there is a lot of training for sales and marketing funnels that you can purchase to help you (I warmly recommend this one if you are just starting or click here if checklists are all you need). But very shortly, a funnel is simply a process to help you build awareness, educate your audience, and convert them to buyers as well as thrill and wow them after they’re a customer.

Be Self-Aware

When you’re at an event talking in person to people, try to be aware of how people are responding to you. However, don’t let this bother you. Instead, use it to practice your delivery. If people smile, look you in your eye, and ask questions – they are interested. If they try to get away, they’re not. If you notice people losing interest, start asking them about themselves to turn it around. Remember the rule of listening twice as much as you talk, and you’ll do fine.

Put Your Audience First

When you put your audience first, self-promotion no longer feels like anything dirty. When you consider that your audience may not find the solutions they need if you don’t provide them, you realize that you’re doing something great for them. You’re putting them first. If you stop promoting and new people don’t find out about your solution, you’re not putting them first at all. In fact, you’re doing them a disservice.

Provide Topnotch Value

The other thing that will help you with your confidence regarding self-promotion is to provide the best value you can to your customers and your audience. When you focus on value and what your audience needs from you, it’s going to feel super good to hear the compliments when they start coming in.

Tell a Compelling Story

Develop a story about yourself and your business (and your solution) that you can share with people whether you’re online, or offline, in person or not in person, that helps connect you to your audience. When you hook them in with your story, they’ll stick around - and happily so.

Stay Honest & Transparent

Don’t fudge the numbers. Don’t lie. Don’t try to trick people. Think about how you feel for a moment when you get an email from a company, whether you signed up or not, and you cannot figure out how to respond or how to get off their list? How do you feel? Don’t do that to people. Be honest, be transparent, and most of all, serve your audience well. When you know, for a fact, you’re doing that, self-promotion becomes fun.

Be Yourself

Being in business today whether online or offline requires that you are present. You must be yourself and openly yourself. If you do hire people, let them be who they are, too. If you can’t do that and must hide who you are, you may be working with the wrong audience. Plus, nothing is a secret forever.

Honestly, when you’re providing amazing value to your audience, as you get more praise for a job well done, it’s going to get easier to keep up self-promotion. After all, you are doing something great for your audience. You’re solving their problem. You’re helping them sleep at night. That’s a good thing.