It’s Time to Reframe How You Think About Self Promotion

There are many reasons to self-promote. Most of them, to many people, feel sleezy. For this reason, for some people, it just doesn’t come naturally to talk about themselves, to brag about how good they are at something, or even to mention themselves at all.

This is more common among females than males, but anyone can suffer from imposter syndrome and have a hard time with self-promotion.

Let’s look at a few reasons that people self-promote:

·      To Get People to Notice You – Hey look at me I’m good at something that will help you out with a problem that you have. This is the reason I am here. I am here for you, and I want you to succeed in solving your problem, and therefore I am available for you, sign up for my list to find out more. You get the idea? The framing of this is about the customer and what they need, you’re there for them.

·      To Spread Awareness of Your Brand (or Issue) – Selling something about losing weight in a healthy way? You can spread awareness by simply publishing and promoting articles about the dangers of diets and being overweight under your byline. Thus, becoming known as the expert before you start promoting your product or service. You’re providing a free service to your audience with good education and accurate information about their problem. You’re there for them.

·      To Demonstrate Your USP – You were trying to lose weight, and you just made yourself unhealthier until you discovered the real secret to healthy weight loss. A secret based 100-percent on nutrition with healthy natural food. You want to help them avoid the problem you had. You’re there for them.

·      To Encourage People to Want What You Promote – By giving them information all throughout their buying cycle, you encourage people that they can solve their problem. That you have the answer via your product and nothing else will work. Eventually, they want what you are offering due to the attention you paid to the educational process once they entered your atmosphere. You’re there for them.

·      To Reassure People That Your Product is Worth the Price – By talking about other people’s products and services that are more expensive or not as comprehensive as yours, you can differentiate yourself and give enough information to convince them that your price is the right price due to the value of the solution. You provide so much value to them that it’s worth it. You’re there for them.

But, most of all:

·      To Provide Value to Your Audience – This is the most important part. When you think about everything you do or want to do, it’s all about providing value to your audience. You want to solve their problems. You want to totally understand their problem so much that you feel as if you are part of the audience even if you’re not. When you focus on being there for them, being there for your audience, giving them the education they need, throughout the buying journey, then you are really are putting them first even while self-promoting.

If you don’t talk about your offers and the problems that they solve in a way that your audience understands and responds to, you’re really doing them a disservice. If you really have a solution that you’re holding to yourself because you’re too afraid to talk about it, you’re not truly caring about your audience much. Who are you to keep that solution from them due to your fear? If you really want to do good for them, you must shift your thinking to realizing that you are offering major value to your audience.